If you think back to your days as an employee, you may recall that one of the best cases for a raise, a title change or even a promotion was to just learn new skills. For your business, the path to operational improvements, margin increases and new revenue streams is identical.
The Economic Alliance works diligently to report in a timely manner on things like local business expansion, new business development, new and enhanced development incentives, economic news and other items of interest to our community investors and investor prospects.
Businesses that think through the needs of their customers in an ever-changing and adapting world will ultimately outlast their competition by offering solutions that work well both today, post-pandemic and in the next big world change, whatever it may be.
If you’re anything like most businesses, you have become comfortable in your processes. Most businesses, however, are seeing dramatic shifts in their sales funnels right now. While many are holding on to the hope of normalcy, I propose that nothing will ever be “normal” again. What does this current sea change mean for you and your marketing strategy?
Business strategy can be a very large and overwhelming topic for small businesses. Many believe their pursuit of survival overwrites the need to consider long-term strategy. While this may have been true in the past, it can no longer be true in the ever-changing economic landscape that we are witnessing today.